Glow Deep Serum : Rice + Alpha arbutin 30ml

Cleanse›Tone›Treat›Mask›Mist›Hydrate›Protect

Step 3 of 7 · Treat in your K-beauty routine

This serum is designed for those with concerns about pigmentation and uneven skin tone. Containing 68% rice bran water and 2% alpha arbutin, it helps to improve skin tone to become brighter and healthier. Rice bran water 68% Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin. Alpha-Arbutin 2% Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. Additionally, it is also known to have a 10 times greater effect than regular Beta-Arbutin.

$17.00

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High-Potency Targeted Treatment

Delivers a concentrated payload of actives directly to skin's deeper layers — far beyond what a moisturiser can reach

Pore-Minimising Niacinamide

Regulates sebum production, fades post-inflammatory hyperpigmentation, and visibly tightens pores over 4–8 weeks of consistent use

Sourced Direct from Korea

100% authentic, procured directly from licensed Korean brand partners and distributors — never via grey-market or third-party resellers

About Beauty of Joseon

Ancient Grains, Modern Glow

Inspired by the clean, radiant complexions of women in the Joseon Dynasty, this brand blends traditional Korean ingredients — rice water, ginseng, propolis — with cutting-edge delivery systems. The result is a deceptively simple aesthetic that hides genuinely powerful formulas.

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Free Shipping

On all orders over $60. Same-day dispatch for orders placed before 2 pm.

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Easy Returns

Not in love with it? Return within 14 days for a full refund, no questions asked.

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100% Authentic

Every product sourced directly from Korean brand partners and licensed distributors.