Beauty of Joseon
Beauty of Joseon
Ginseng Moist Sun Serum 50ml
Step 3 of 7 · Treat in your K-beauty routine
The UV rays that bombard us during our daily activities damage skin tissue, causing reduced skin elasticity and aging. Therefore, using sunscreen is an essential step to protect the skin exposed to such photoaging every day. However, factors such as the oily and sticky texture of sunscreen, white cast, and the annoyance of adding it to the skincare routine cause many to neglect its use. That is why we wanted to create a product that can provide both sun protection and skin care without the common disadvantages of sunscreen. To achieve this, we selected ginseng, a key BOJ and Hanbang ingredient whose effectiveness has been proven through numerous studies, as the main element. Saponin, which is abundant in ginseng extract, has an anti-aging effect, helps to improve wrinkles, and supplies nourishment to the skin. In addition, the capsule-type serum formula without surfactant ingredients absorbs into the skin moistly and refreshingly, completely protecting the skin from UV rays.
High-Potency Targeted Treatment
Delivers a concentrated payload of actives directly to skin's deeper layers — far beyond what a moisturiser can reach
Pore-Minimising Niacinamide
Regulates sebum production, fades post-inflammatory hyperpigmentation, and visibly tightens pores over 4–8 weeks of consistent use
Sourced Direct from Korea
100% authentic, procured directly from licensed Korean brand partners and distributors — never via grey-market or third-party resellers
About Beauty of Joseon
Ancient Grains, Modern Glow
Inspired by the clean, radiant complexions of women in the Joseon Dynasty, this brand blends traditional Korean ingredients — rice water, ginseng, propolis — with cutting-edge delivery systems. The result is a deceptively simple aesthetic that hides genuinely powerful formulas.
Free Shipping
On all orders over $60. Same-day dispatch for orders placed before 2 pm.
Easy Returns
Not in love with it? Return within 14 days for a full refund, no questions asked.
100% Authentic
Every product sourced directly from Korean brand partners and licensed distributors.
Complete your Beauty of Joseon routine
More from this brand to build out your full skincare ritual








