Beauty of Joseon
Beauty of Joseon
Calming Serum : Green tea + Panthenol 30ml
Step 3 of 7 · Treat in your K-beauty routine
This serum was created to help soothe skin irritated by UV rays and other external factors. We selected green tea, an iconic antioxidant, and mugwort, an herb that helps soothe skin, as the base ingredients. We wanted to maximize the skin protection benefits through panthenol as a way to create the greatest synergy between these ingredients. Green tea and mugwort provide moisture and soothe the skin, while panthenol acts as a moisture barrier to protect the skin from becoming irritated. Renewal : Enhanced soothing and moisturization effects 30% mugwort extract was added to enhance Calming Serum’s soothing effect. In addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care. It has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version. Green tea 50% 'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays. Mugwort 30% Mugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin. Panthenol (Vitamin B5) 5% As a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated
High-Potency Targeted Treatment
Delivers a concentrated payload of actives directly to skin's deeper layers — far beyond what a moisturiser can reach
Clinically Tested Formula
Passes Korea's strict cosmetic safety standards — dermatologist-tested on multiple skin types before reaching store shelves
Sourced Direct from Korea
100% authentic, procured directly from licensed Korean brand partners and distributors — never via grey-market or third-party resellers
About Beauty of Joseon
Ancient Grains, Modern Glow
Inspired by the clean, radiant complexions of women in the Joseon Dynasty, this brand blends traditional Korean ingredients — rice water, ginseng, propolis — with cutting-edge delivery systems. The result is a deceptively simple aesthetic that hides genuinely powerful formulas.
Free Shipping
On all orders over $60. Same-day dispatch for orders placed before 2 pm.
Easy Returns
Not in love with it? Return within 14 days for a full refund, no questions asked.
100% Authentic
Every product sourced directly from Korean brand partners and licensed distributors.
Complete your Beauty of Joseon routine
More from this brand to build out your full skincare ritual








